BSc. Fashion Business

DESCRIPTIVE SUMMARY

Through this transversale training program, you will develop a global fashion mindset with courses like sustainable fashion and trend forecasting where today’s social issues are deciphered.

Beyond gaining a strong fashion culture, your entrepreneurial drive and strategic thinking are put at the forefront. Thanks to industry projects led by fashion practitioners, you rapidly get immersed into the reality of the fashion business as you get to work on hands-on projects in a team.

You will be able to translate branding concepts into a visual identity, develop a brand footprint online, and propose relevant ideas to increase online brand visibility. In your role as future manager, you learn the best practices in human resources management in order to lead your team towards success. how to commit and build a team within a multicultural environment. You will learn to think like a strategic merchant whereby a good understanding of the multifaceted retail sector is essential in order to plan an international retail strategy and guarantee the growth of a fashion business.

LEARNING OUTCOMES

Understand how to put sustainability at the forefront of a fashion business, Analyze the evolution of fashion trends throughout the 20th century, Understand the fundamental pillars of branding
Being able to translate branding concepts into a visual identity, develop a brand footprint online, propose relevant ideas to increase online brand visibility
Identify the management styles adapted to a team, understand how to leverage a team’s commitment, encourage and federate a team
Demonstrate a good understanding of the communication tools, set strategic objectives and be able to establish a coherent communication plan accordingly with a focus on PR and events.
Establish a marketing strategy, demonstrate problem-solving skills and creativity throughout group projects
Establish a commercial strategy, identify a distribution channel based on a brand’s positioning and target customers, select point of sales, master negotiation skills

SEMESTER 1 COURSES

UNIT	MODULE TITLE	ECTS
U1	Fashion & Luxury Industry	7
	Sustainable Fashion	2
	Panorama of the Luxury Sectors	2
	History of Fashion	1
U2	Professional Environment	2
	French as a Foreign Language	2
	Communication – Leadership	0
U3	Management	8
	Fashion Brand Management	2
	International Project Management	3
	Omni Channel Distribution	3
U4	Communication & Branding	7
	Communication Strategy & Press relations	2
	Brand Design	2
	Photography	1
	Digital Brand Content	2
U5	Business Strategies	6
	Strategic Marketing	2
	Commercial Negotiation & Sales Techniques	2
	Business Planning	2

SEMESTER 2 COURSES

UNIT	MODULE TITLE	ECTS
U6	Project	8
	Pop-Up Store
U7	Internship & Thesis	22
	Thesis Methology
	Internship & Thesis
	Thesis Defense

CAREER

After completion of this one-year program, students can pursue their career at various levels in the fields of Marketing & Communications, Brand Management, International Retail, Entrepreneurship, Fashion Merchandising, Buying and sourcing, Project Management, Product Manager, Digital Marketing, Public Relations.

MODALITIES

ADMISSIONS

Interested candidate with a minimum of 2 years of University studies/Higher Education duly completed (120 ECTS validated or equivalent) with the level of English language competence needed to follow an English-taught year of studies.

See our Application Procedures