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Overview

The Bachelor’s degree in Fashion & Luxury Communication trains versatile marketing and communications professionals in the fashion and luxury sectors. Through a comprehensive
understanding of the sector’s challenges and an analysis of brand DNA, students learn to implement impactful communication strategies and manage innovative marketing
initiatives.

Event planning, press relations coordination, digital visibility development, building a strong brand identity, and luxury experience development are all key skills developed throughout
the program. This program prepares students for constantly evolving careers at the intersection of communication, business, and brand strategy.

 

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Terms and conditions

Diplomas and professional certification

Diploma :

  • Each academic year aims for 60 ECTS credits.
  • The 3rd year of the Bachelor aims for EIDM establishment diploma “Bachelor Fashion & Luxury Communication”, 180 ECTS credits issued by ACE EDUCATION.

 

Certification :

  • The Bachelor’s degree allows you to prepare for a level 6 professional certification registered with the RNCP.
Prerequisites
  • 2nd year: have validated a 1st year EIDM in Fashion Business & Styling or hold a French Baccalaureate or an equivalent level 4 qualification and have validated 60 ECTS credits at the end of a 1st year of higher education in a field directly or indirectly linked to the fashion industry (communication, marketing, events, retail).
  • 3rd year: hold a French Baccalaureate +2 diploma or an equivalent level 5 qualification in a field directly or indirectly related to the fashion industry (communication, marketing, events, retail), or have validated 120 ECTS credits at the end of 2 years of higher education in a field directly or indirectly related to the fashion industry (communication, marketing, events, retail).

Exemption possible upon decision of the admissions jury.
For holders of a foreign diploma, official ENIC-NARIC recognition of equivalence will be required.
Digital upgrade “Prépa Fashion” mandatory for any parallel admission in 2nd or 3rd year.

Training methods
  • Initial, e-learning and work-study (face-to-face or e-learning).
  • Mandatory (initial) internship
Start dates

Next intake:

  • September 2026
Duration
  • The program takes place over 2 academic years on one of our campuses in France and online (or at a partner university abroad in the 2nd year).
Training Objectives
  • Acquire a fashion culture
  • Coordinate the development of a product offering in line with the market and brand positioning
  • Promote a fashion & luxury product by mastering the tools of online and offline communication
  • Design, plan and orchestrate a fashion event
  • Structure an entrepreneurial project
  • Master the codes of luxury

And at the end of the 3rd year, student should be able to:

  • Analyze a request and design a creative and innovative event project
  • Manage the organization and implementation of the event project on the technical, logistical and budgetary levels
  • Coordinate interactions with the different stakeholders of the event project
Evaluation methods

Students are assessed throughout the academic year through continuous assessment (written assignments, case studies, projects, presentations, etc.) and examination sessions.

In the third year of the Bachelor’s program, the university diploma is awarded upon successful completion of 180 ECTS credits. Obtaining the RNCP Level 6 professional certification is contingent upon passing the required competency blocks (dedicated certification assessments).

Further studies

Upon completion of the diploma, the Bachelor’s degree allows immediate entry into professional life or the opportunity to continue into the first year Mastère Innovative & Fashion Luxury Management, Mastère Fashion Art & Event Director or Global Fashion & Luxury Management Master.

Careers and Opportunities

Marketing Project Manager
Press Officer
Fashion journalist
Communications Officer
Community Manager
Event project Manager
Customer relations manager in luxury
Retail Coordinator…

Admission requirements

EIDM selects its future students based on their application. This involves a review of the application file and an online admission interview.

Accessibility

EIDM is committed to an inclusive diversity policy by establishing a network of stakeholders and resource people to facilitate the integration, academic support, and employability of its students. This is why EIDM is particularly attentive to the integration of students with disabilities.

Designated contacts on each campus will be available to guide, support, and assist you.

Book a call

Schedule your information call now according to your availability on the EIDM admissions team calendar.

Training program*

Knowledge of the fashion & luxury market
Fashion economics
Societal and cultural influences
History of fashion
Responsible fashion
Trends
International fashion
*The program is not exhaustive; there may be course variations or changes in terminology depending on the year
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Fashion & Luxury Marketing
Purchasing & sourcing
Textiles & merchandising
Market research
Digital marketing
Brand management
*The program is not exhaustive; there may be course variations or changes in terminology depending on the year
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Communication and project implementation
Writing techniques
Communication plan
Infographics for fashion
English
*The program is not exhaustive; there may be course variations or changes in terminology depending on the year
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Project management
Team coordination
Project management
Budget management
Soft skills
*The program is not exhaustive; there may be course variations or changes in terminology depending on the year
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Professional expertise
Retail & luxury codes (B1)
Luxury sectors (B2)
Luxury experience (B3)
Event communication & PR (B1)
Digital communication (B2)
Digital marketing (B3)
Entrepreneurship (B3
*The program is not exhaustive; there may be course variations or changes in terminology depending on the year
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Admissions open

Discover our admissions process and submit your application now!

Learning by doing

Each year, EIDM students undertake a major professional project: organizing a fashion show, creating a magazine, opening a pop-up store, launching a brand, managing an event… A high-level professional experience that emphasizes creativity, imagination, and commitment. A chance to give your best!

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Success Story

We showcase the career paths of our alumni on an internal platform that lists all our graduates and current students, enabling a direct link between all members of the EIDM community: access to online job postings, student recruitment, organization of career presentations, and participation in thesis defense panels.

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