Shape

Overview

With a training program focused on artistic direction, styling, communication, marketing, events, business and retail, the first year will offer you a 360° vision of the fashion and luxury
industry with its cross-functional professions.

In order to professionalize you, the project proposed during the 1st year (fashion show) will allow you, depending on your respective interests, to specialize either in business-related
professions, or rather in creative professions related to fashion and luxury.

From the 2nd year of the Bachelor’s degree, you can choose either the Fashion & Luxury Communication or Fashion Art Direction & Styling course for creatives.

 

Download the brochure:


Terms and conditions

Prerequisites
  • 1st year: hold a BAC or a level 4 qualification equivalent

For holders of a foreign diploma, official ENIC-NARIC recognition of equivalence will be required

Training methods

Initial or e-learning. Mandatory internship (initial).

Start dates

Next intakes:

  • September 2026
  • February 2027
Duration
  • The program takes place over one academic year on one of our campuses in France and online.
Training Objectives
  • Discover the world of fashion
  • Discover the fundamentals of Styling, Collection Management, Scenography, photo styling and brand design
  • Discover the fundamentals of Marketing and communication
  • Discover the fundamentals of retail and sales
  • Design, plan and orchestrate a fashion event
  • Discover the codes of luxury
Evaluation methods

Students are assessed throughout the academic year through continuous assessment (written assignments, case studies, projects, presentations, etc.) and examination sessions.

The academic year is worth 60 ECTS credits.

Further studies

This multidisciplinary first year allows access to a second specialized bachelor’s year at EIDM: 2nd year of the Bachelor’s in Fashion & Luxury Communication or 2nd year of the Bachelor’s in Fashion Art Direction & Styling

Admission requirements

EIDM selects its future students based on their application. This involves a review of the application file and an online admission interview.

Accessibility

EIDM is committed to an inclusive diversity policy by establishing a network of stakeholders and resource people to facilitate the integration, academic support, and employability of its students. This is why EIDM is particularly attentive to the integration of students with disabilities.

Designated contacts on each campus will be available to guide, support, and assist you.

Book a call

Schedule your information call now according to your availability on the EIDM admissions team calendar.

Training program*

Knowledge of the fashion & luxury market
Fashion economics
Societal and cultural influences
History of fashion
Responsible fashion
Trends
International fashion
*The program is not exhaustive; there may be course variations or changes in terminology depending on the year
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Fashion & Luxury Marketing
Purchasing & sourcing
Textiles & merchandising
Market research
Digital marketing
Brand management
*The program is not exhaustive; there may be course variations or changes in terminology depending on the year
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Communication and project implementation
Writing techniques
Communication plan
Infographics for fashion
English
*The program is not exhaustive; there may be course variations or changes in terminology depending on the year
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Project management
Team coordination
Project management
Budget management
Soft skills
*The program is not exhaustive; there may be course variations or changes in terminology depending on the year
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Professional expertise
Retail & luxury codes (B1)
Event communication & PR (B1)
*The program is not exhaustive; there may be course variations or changes in terminology depending on the year

Admissions open

Discover our admissions process and submit your application now!

Learning by doing

Each year, EIDM students undertake a major professional project: organizing a fashion show, creating a magazine, opening a pop-up store, launching a brand, managing an event… A high-level professional experience that emphasizes creativity, imagination, and commitment. A chance to give your best!

Learn more
Success Story

We showcase the career paths of our alumni on an internal platform that lists all our graduates and current students, enabling a direct link between all members of the EIDM community: access to online job postings, student recruitment, organization of career presentations, and participation in thesis defense panels.

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Students
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