Pop-Up Store REBORN
From Thursday 16 to Saturday 18 December 2021, third-year Bachelor students will be opening their REBORN pop-up store at 39 rue Chapon in the 3rd arrondissement of Paris.
REBORN
To begin with, the 7th edition of the pop-up store project is run by EIDM, with students specialising in Fashion Art Direction & Styling, Fashion Business, Fashion Communication & Marketing as well as Luxury Management. They then joined forces to put their knowledge and skills to work, and open their own pop-up store, named REBORN.
To start with, the students selected 11 clothing and accessory brands to showcase during the event, including Blue Ibis, Bonheur, Bottega Callegari, Feliz by S, Karine Lecchi, Lea Wald, Maison Hanami, Opyuma, Tuk Tuk Club, Virginia and Underfeet. Young French designers and upcycled collections: a selection of very different brands, all built on the spirit of respect and freedom the students were looking for. Two nail artists will also be offering their services throughout the event. The event will run in the lead-up to the festive season, from Thursday 16 to Saturday 18 December 2021, in the heart of the Marais district, at 39 rue Chapon, Paris 3rd. Finally, an exclusive opening night will take place on Thursday 16 December from 7pm.
To finish, in keeping with the annual theme “FREEDOM”, the students chose to name their pop-up store “REBORN”, as an expression of renewal, change and improvement, but above all of freedom of expression and the emancipation of a generation. In short, the diversity and creativity of a young generation full of energy and dreaming of change. This is REBORN.
Learning by Doing
Every year, EIDM students run a hands-on project: staging a fashion show, creating a magazine, opening a pop-up store, managing an entrepreneurial venture or leading a team. It is a rewarding professional experience that puts the emphasis on creativity, imagination and commitment, so that everyone can give their very best!